As a director that began in menswear, I’ve seen my fair share of fashion films and shorts throughout the years.
Being an avid menswear enthusiastic I understand that telling the story of style is an important thing, however I feel that fashion very often takes itself a little too seriously. It’s important to be able to take a step back and actually look at what the industry can look like from an outsider.
This parody was a way of being able to poke fun at a industry that I’m genuinely passionate about but at the same time see how ridiculous it can all get.
I wanted to see what it would look like if I took the fashion film concept and style and placed in the a different environment. An environment I grew up in. What happens when you replace the global sartorial stylish environment with the gritty street style while keeping all the enthusiasm the subject has for their image and style.